Developers using other 'enhancements' in promotional shots

[TurboTomato 90]

This is a very difficult topic, but something that should be discussed.

 

Is it right for a developer to use promotional shots for their products when they are using other add ons as well (ENB, SweetFX, REX, Shade, to name but a few)? Is using something like Photoshop a step too far? I feel that if anything other than vanilla FSX is used, then it should be explicitly stated, otherwise it is an unfair representation of the product but quite often this is not the case.

 

However, where do you draw the line? Having a huge LOD that would be completely unusable on 99% of users machines, for instance. That's not using anything other than what is available straight out of the box.

 

Thoughts?

[Jerad 71]

Yeah I agree they should keep it clean. 

I'd draw the line when they start editing the screenshots with photoshop, or adding effects and overlays in the promotional videos.

[stans 702]

Developers should  not use visual enhancements for their products unless their product is a visual enhancement.

[FloG 148]

Is it right to use other addons? IMO yes, as long as they don't create a different image of what the addon looks like. E.g. I find using ENB or SweetFX in screenshots for texture addons (as some well known developers do) a bit deceiving, as they give the customer a wrong idea of how those texture really look (the addon changes the color).

I'd say it does not matter, if preview shots of airplane addons contain addon sceneries or Shade that does not matter to me at all - it is obvious what to expect, what is part of the addon and what not. Even if they are using ENB/SweetFX for that, I'm OK with it, as there are plenty of RW images available as a reference so I know what I can expect, too (Besides, I only buy airplanes of "trusted" developers, so I can be quite sure that they really look as close to the real thing as possible).

 

Using high LODs may be unfair, as you say, but to be honest, I've never really thought of that. Now that I do, I think it might give the impression of performing better than it really does, many promotional videos use a lot of tricks to suggest that, and it's even easier to set up single screenshots doing that - but isn't that a quite a common practice in the marketing/promotion business, regardless of what product you're trying to sell? (This does not mean that I approve with this practice in any way, though!)

 

As for using photo-editing software, I think that is a no-go (although quite common in many other areas as well), as it is possible to make the product appear a lot better than it actually is, and there is no chance whatsoever to recreate those images on the customers' computers.

 

Besides, especially in this overall small community it is well-known what quality to expect from the established developers, so I believe that visual enhacements (as long as they don't change the appearance of "crucial" textures) are OK. It might be fair to make a note about what addons were used in the aímages, though.

[Brenchen 51]

I think it's OK to use that.  Simple example: McDonalds.  How often do you get big macs looking like ones you see on the sign board?

[TurboTomato 90]

They'll taste the same though, and that's the most important factor in a burger. If, however, you're selling something that will improve the visuals (scenery, aircraft) then the weighting of the visual aspect of the marketing becomes much more significant.

 

If you sell me a car that you say will do 0-60 in 5s in the promotional material, and then once I purchase I find out that you did that with a set of slick tyres, a different gearbox and a remapped engine I'd not be happy.

[Brenchen 51]

I think the main idea is using something that is not made by the product owner to enhance their product to make it look better.  I don't think it's too bad as it needs to attract the buyer.  Another example, travel magazines or promotional leaflets, the skies never look that blue, the feeling never matches with what it tries to promote.  Also real-estate, you look at the houses/apartments they look massive and clean, but in reality, I'd be lucky to get a double bed in the room.

 

All these are "promotional" techniques without false advertising I guess.

 

But this is an interesting topic, thanks for bringing it up!

But having said that, we are back in the FS community.  Apart from photoshop, any in-app enhancements are essentially available to everyone; it would be a good idea to also include what they are using.  Then again, this helps to promote other developers...

[JimmiG 244]

As long as you can achieve the same thing in your sim, I think it's fair - ie. any add-ons like REX are OK, but not editing screenshots in Photoshop (other than resize and crop).

 

Very few run vanilla FSX these days, so making screenshots with no add-ons would actually be less representative of what most of us see in the sim.

[Kuragiman 227]

I think I have more of an issue with devs using video editing software to give the illusion that their airport/aircraft add-on won't kick your framerate square in the nuts by changing the compression ratio of their video output.   This is a common practice for people to do when making YouTube video movies with FS Recorder then using Sony or Adobe to change the FPS of the video to create ultra smooth videos that make people pull their hair out trying to get that kind of framerate that isn't possible on all but the most tweaked out super beast computers.

[ailchim 206]

I do wonder about this: editing should be out but I suppose other add-ons are OK IF a list is supplied of what's been used.  Then we wouldn't burst into tears thinking "why doesn't mine look like that?".  At least we'd know.

 

As a loosely related matter, I know someone who assisted on commercial photo shoot for a well known brand of crisps (potato chips as I believe they are called elsewhere).  Her job was to sort through 250 bags of crisps to find the best looking ones for the pictures...   Who says the camera doesn't lie?

[alainneedle1 97]

We won't stop any of them who use photo shop or else to improve what they sell, they are there to make money in any way they can, period, fair or not, buyers beware.

[mgh 89]

All advertising images are "enhanced" to give the best impression. Why should FS advertising be different?.

[gandy 18]

I dont mind developers using enb etc... in the screenshots but what really gets me is why some developers use tiny screenshots to promote the products they make as the smaller the screenshot the harder it is to guage the quality of the addon and i tend not to buy if i cant see a large screenshot.. say 1080p so i have to wait for someone else to buy the product and hope they post images somewhere and by the time that can happen i have lost interest in the addon as something else might of caught my eye.

[Krister 51]

On the flip side, there are some developers that at least used to show screenies of their products that looked absolutely awful! Might have been UK2000 or TropicalSim, but the product looked 100 times better once loaded in the sim! :lol:

[jetsmell 45]

I bet almost all of them use add ons. I agree with ailchim,it would be okay if they give a list of the add ons they used.