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Embraer - A Brazilian success story

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Among the civil (commercial) aircraft manufacturers, there exist the BIG two (Boeing/Airbus) and the small two (Embraer/Bombardier). And, within the small two, Embraer's rise from a small and insignificant Brazilian company to its currently dominant position in the Regional Jet market, is a remarkable success story. The company (founded 1969) is now the 3rd largest producer of civil aircraft after Boeing and Airbus - with an impressive market-share of the global market. Moreover, following Airbus's majority acquisition of Bombardier C-Series, Embraer has also recently signed a Memorandum of Understanding with Boeing for joint ventures of its own aircraft and services.

Embraer was a late entrant into the civilian aircraft market, with the (smart-looking) EMB-120 (Brasilia) being its (first) serious contribution (after the initial success of Emb-110). Introduced in 1985, Brasilia was a versatile and reliable twin-turboprop commuter (with perfect combination of size/speed/ceiling) that was well-received. But, prior to that, Embraer was already engaged in the production of license-built Pipers (nearly 2500 Pipers were built and marketed by the company between 1974 and 2000 - helping build its solid consumer base). Embraer's highly popular and successful ERJ family (135/140/145) was introduced in 1995, and its E-Jet family (170/175/190/195) in 2002. The company's amazing growth and success is primarily attributed to its ability for finding a void in the existing airline market and aggressively marketing its products to carve out a niche for itself - selling aircraft that operators want to buy. They have been successful in regions where others have failed! The company, like Bombardier, has been, however, somewhat embroiled in government subsidy controversies.

Nonetheless, for us simmers, the RJs, in general, (both ERJs and CRJs - FW and PW), have contributed much enjoyment. The (old) Wilco CRJ was my first exposure to RJs. Please find below sample images of the largest Embraer E-jet variant (Emb-195). Emb-195 competes with Airbus A220 (an output of the joint venture by Airbus/Bombardier-CSeries, for which I'd provided a post earlier). I've selected the livery of Brazilian Azul Airlines (Azul meaning Blue). Azul Airline was founded (solely consisting of Emb-195s) by David Neeleman (also the founder of JetBlue). This flight runs from Salt Lake City (KSLC) across Utah/Colorado border to the Yampa Valley Airport (KHDN) - tracking the (unusual) east-west trending (Rocky sub-range) Uinta mountains of northern Utah. Hope you enjoy these pictures. [Wilco(EJet),MSE(UT/CO),REX]

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Another Wonderful Aviation Story Accompanied by equally as Wonderful images,Thank You!

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