Alienware Extras

I'm going to order a new Alienware system today or tommorrow, and I have a couple questions for current owners that I can't ask their sales reps.AlienIce - the video cooling that adds lights to the air ducts... how loud are they, and is it worth the $70? (was $50 yesterday.. arghh)AlienAdrenalin - Video Optimization app.... I get a feeling that it only controls stuff that's built into the nVidia drivers these days, but it might be useful... is it worth the $29 extra?I know I sound like a fool for saying I'm paying the premium for an Alienware, and then asking about odds and ends prices.... but I'm cheap and still really want an Alienware.//Ryan