ATI 1950 Pro 256 MB card price increase...greed factor showing?!?

I just checked my website where I purchased my 1950 Pro 256 MB card.Interesting in that the regular asking price of the card at this site went up around $73.00!!!Never mind going down from the regular non-sale asking price of $249.00, as this card has been out for some time, but rather, have just seen that the regular asking price is now a whopping $322.99!Obviously this card has become **wildly popular** and they (in my opinion) are trying to take advantage of that fact with increased pricing for the part.Sad to see them doing this. Just last week, they were selling it for $249.00 minus $100.00 ($149.00 sale net)Plain greed at $322.99....sorry to see them do this. They are a good, solid company to purchase things from. This disappoints me.Mitch