http://reality-xp.com/store/index.html
This I would refer to as "sales page". This is where I end up after pressing 'store' and 'product catalog'. If I see there a regular price and no mention of extra discount, I'm not inclined to click further (if the extra discount is what I'm after ofcourse). I think I've applied some logic here and I wouldn't be the only one
EDIT: It's also not on your front page or your support forum, so again… If I didn't google for it I would never have known….