Just updated and was forced to re-activate software. I was told the limit is 10. Does this mean after 10 "hotfixes" I would need to purchase again? Quite frustrating that the software eats up its own activations when updating. 

I mentioned this on their forums.  They said it was expected behavior, but they'd reset your activations if you submitted a ticket.

 

Hook

Ok, thanks for passing it along.