40 minutes ago, Nixoq said:

That's weird indeed. Save for those that have special interest in a certain airport, I would have pictured a flight simmer sitting in front of their PC over a long weekend to be far more likely to decide to buy a brand new airport then rather than during the next workweek when they're psychologically in a different place because of work, appointments, etc. and completely miss the news, forget about it or just decide it's not worth it. Usually I would expect a boost in starter sales on a long weekend over a busy Wednesday, i.e. giving people something new they may like when they're most approachable in that regard.

From what I've seen, it seems as though, as others said, people that 'need to be aware of it' usually are, and will scrounge the forums for any hint of release. And if it's an important enough addon, somebody will post about it on Avsim, such as happened with KIAH and CYYC in the last few days. Personally, looking over simmarket and Flightsim.to is my morning routine while I have breakfast. And in that routine, I have noticed many 'smaller' developers releasing kind of whenever... T2G being one of those.

 Everyday is Saturday to retirees...