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Using MSFS 2020 for Marketing Purposes

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I recently purchased the ORBX Landmark Scenery for Cape Town, South Africa https://orbxdirect.com/product/landmarks-capetown-msfs

I live and work in Cape Town and thoroughly enjoy the scenery and the details that it adds to the Mother City and how it has enhanced the experience of flying in the area.

What I do however find strange is that ORBX have included a yet to be constructed building in the Cape Town CBD. This is the Zero 2 One building on the corner of Strand and Adderley Streets. After completion it will become the highest building in Cape Town but commencement of construction have been delayed a number of times and lately due to the impact of Covid-19.

https://landequity.co.za/project/zero-2-one-tower/

https://businesstech.co.za/news/property/362346/heres-how-much-it-will-cost-to-buy-an-apartment-in-cape-towns-new-tallest-building/

This made we wonder if the property developer had any say in the placement of the Zero 2 One building in the ORBX Landmark Scenery? Did they perhaps approach ORBX for it to be included as a marketing ploy? I ask because it is strange that ORBX would include a non-existing building?

Would this open the door for similar marketing or even product placement opportunities using MSFS 2020? If so how do us flight simmers feel about such developments?

I have done the following video of the ORBX Landmark Cape Town Scenery in which the Zero 2 One building can be clearly seen.

I also include a few screenshots below.

y4m7BrA_T-3Q_L3GOEqKThD7Y5DexZFkMXAOb3Ih

y4mNnoR7dXKEWYS11r1cUvp-u6uye7I-YGlDFHpg

Dude, don't overthink things.

ORBX has included that building because it's an easier and cheaper workflow to model it now rather than have a 3D artist do the building later when it's constructed, then update the pack.

 

  • Author
15 minutes ago, Johnny Wyatt said:

Dude, don't overthink things.

ORBX has included that building because it's an easier and cheaper workflow to model it now rather than have a 3D artist do the building later when it's constructed, then update the pack.

 

Not overthinking things - just asked a question about the possible use of MSFS for marketing purposes and whether it is good or bad thing.

FYI this building has been delayed since 2018 and no groundworks or the like has commenced as yet in fact there is currently still standing in its place a 8 storey building that still needs to be demolished. There also has been plenty of rumours that the developer is not able to raise the required funding. Not so sure how could ORBX therefore be so confident that it would ever be completed to include it in one of their landmark scenery titles?  

53 minutes ago, Riaan77077 said:

This is the Zero 2 One building on the corner of Strand and Adderley Streets.

Did not Sean Courtney (Wilbur Smith) stay in a hotel in Adderley Street?

Your comment though is probably very relevant, but, when you look at Australian scenery in MSFS, which can be years out of date, does one building really matter. I guess I know, though, where yo9u are coming from.

Regards

Tony

Tony Chilcott.

 

My System. Motherboard. ASRock Taichi X570 CPU Ryzen 9 3900x (not yet overclocked). RAM 32gb Corsair Vengeance (2x16) 3200mhz. 1 x Gigabyte Aorus GTX1080ti Extreme and a 1200watt PSU.

1 x 1tb SSD 3 x 240BG SSD and 4 x 2TB HDD

OS Win 10 Pro 64bit. Simulators ... FS2004/P3Dv4.5/Xplane.DCS/Aeroflyfs2...MSFS to come for sure.

  • Author
36 minutes ago, himmelhorse said:

Did not Sean Courtney (Wilbur Smith) stay in a hotel in Adderley Street?

Your comment though is probably very relevant, but, when you look at Australian scenery in MSFS, which can be years out of date, does one building really matter. I guess I know, though, where yo9u are coming from.

Regards

Tony

I'm not sure about Wilbur Smith and Adderley Street. The ORBX scenery is great so I don't have a problem with one building. It does however stand out in the scenery of the CBD skyline given its height and other dimensions and therefore detracts from the realism to some extent for those of us that are familiar with Cape Town. The rest of the landmark scenery is excellent and very true to reality and I'm 100% happy with it

1 hour ago, Riaan77077 said:

Would this open the door for similar marketing or even product placement opportunities using MSFS 2020? If so how do us flight simmers feel about such developments?

You have read about the November Top Gun DLC ? This is exactly that. 

Why not, I am not opposed to the idea if it stays within reasonable limits. 

Dominique

Simming since 1981 -  [email protected] GHz with 16 GB of RAM and a 1080 with 8 GB VRAM running a 27" @ 2560*1440 - Windows 10 - Warthog HOTAS - MFG pedals - MSFS Standard version with Steam

 

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