Well. that is to bad, another great opportunity lost! I don't get it.

 

AFAIK, there has been precisely zero marketing effort expended on Flight to date. Why start now?

 

If anyone ever did see any ads or such, other than teaser stuff on the official Flight website, please let me know about them. I'd like to see them, if they are still viewable.

They did run a bunch of banners on launch. I saw them all over on Youtube, here, and many other web pages related to simming and flight. That ended rather quickly within the first week. I think having a simple booth at air shows and aviation museums would be great marketing.

They did run a bunch of banners on launch. I saw them all over on Youtube, here, and many other web pages related to simming and flight. That ended rather quickly within the first week.

 

Ok, I just completely missed those, then. Maybe they'll do some more, once Flight is developed to a point where there's more to show.

 

I think having a simple booth at air shows and aviation museums would be great marketing.

 

A booth at Oshkosh with a few copies of Flight running on big screens would be ideal marketing. That crowd is a big chunk of the "casual interest in flying" target audience, right there.

A booth at Oshkosh with a few copies of Flight running on big screens would be ideal marketing. That crowd is a big chunk of the "casual interest in flying" target audience, right there.

You got that right. I would bet that most of the people, pilots or would be pilots have never even heard of FLIGHT let alone seen it in action.

You got that right. I would bet that most of the people, pilots or would be pilots have never even heard of FLIGHT let alone seen it in action.

 

Yep. Just have pocketable business-card sized information cards with "Free Download" in big bold print, a colorful picture of the Icon A5 and the Stearman over Hilo and the URL, staged in stacks around the booth.

 

That would be exposure.

Sadly, MS does not run off of logic and common sense.

Sadly, MS does not run off of logic and common sense.

 

Oh. I thought they ran it off at every opportunity.

ran it off a cliff, maybe.

I don't think AirVenture has their target market present. I think AirVenture has people that would value the aspects of Flight Simulator more so than Flight.

Air venture has a lot of pilots, but pilots do enjoy Flight for what it is. Also Air Venture has a lot of aspiring pilots, who find the sharp learning curv of FSX and XP10 too daunting to enjoy simming.

I don't think AirVenture has their target market present. I think AirVenture has people that would value the aspects of Flight Simulator more so than Flight.

 

Why, specifically?

Well I guess flight wont be there, now.

I think now we can see why FLIGHT wasn't at Oshkosh...

I have fond memories hanging out at the Microsoft booth, playing their alpha or betas of the latest Flight Simulator that had yet to be released. I've made it up to Oshkosh every year since I was born (that's 27 years now), my dad flying his Long-EZ up there to hang out with the experimental aviation folks. I was just a kid when Microsoft first starting showing off flight sim there, and I'd wait in line to play it while the real pilots watched from the back and scoffed. Microsoft hasn't been there the last couple years obviously, but I was looking forward to seeing if they had a presense there this year with Flight. It looks like the news of coming down over the wire that they're closing development of Flight might have had something to do with their absense. I'm planning on heading up there Saturday. I'll bug the xplane and third party developer guys that do have booths there and see if they have the skinny on what's going on.

 

Just an aside, I don't like the dates they're using for Oshkosh now days. Years ago it used to be Wednesday to Wednesday for a week, and now it's Monday through Sunday. The problem is, everyone packs up and leaves starting Friday. The place is half empty by Saturday and a ghost town on Sunday, even though it's the weekend when most people have off from work. I guess I'll just have to take off some time from work to catch the highlights during the week.

Just an aside, I don't like the dates they're using for Oshkosh now days. Years ago it used to be Wednesday to Wednesday for a week, and now it's Monday through Sunday. The problem is, everyone packs up and leaves starting Friday. The place is half empty by Saturday and a ghost town on Sunday, even though it's the weekend when most people have off from work.

 

I didn't know that, but I was looking at the weather and trying to beat the weekend crowds by going early in the week (and also thinking I could make it back again after a few days downtime). I did hear about a mid-week reset, when the early crowd starts to fly out on Wednesday or Thursday. I guess I was there at the right time.

 

I really have Flight to thank for rekindling my interest in aviation. If I hadn't give Flight a try a couple months ago, I never would have made it out to Oshkosh. It's too bad that Flight did reach it's target audience in part, but I guess they're aren't enough of us to keep it going.