I had seen the ad, but Bloomber makes a good analysis about it. Not willing to start an A vs B war, these ads are part of a pendulum, Boeing has done exactly the same thing in the past, even on You Tube videos, so this strategy is nothing new for either manufacturer.

 

http://www.bloomberg.com/news/2012-11-26/airbus-ads-jab-boeing-on-new-jets-as-planemaker-rivalry-sharpens.html

I don't even know how either company can compare the MAX and NEO specifications when they haven't even driven a rivet yet.

I don't even know how either company can compare the MAX and NEO specifications when they haven't even driven a rivet yet.

It's called marketing .

 

Saw a Boeing ad for the 748 in Flight International recently that featured quite some creative use of statistics to come up with competely true, and also completely meaningless ways of saying how the B748 was better than the A380. What I really wonder is why both A and B appear to think that airlines are going to base their purchase decisions on a bunch of internet banners and ads in a magazine. Basing your aircraft purchasing decisions on anything other than cold hard numbers sounds like a fast route to bankruptcy to me.

It's called marketing .

Bear in mind, most ads are actually intended to showcase the agency that made them..Advertising the product is incidental.

There is the Engineering Department and the Marketing Department. I pay attention to what the Engineering and Design team are up to and ignore the garbage coming out of Marketing. This goes for any company and not just Airbus.

I love how everyone keeps referencing the Youtube video that was done between a 787 and 350 and saying that it was Boeing... It was an individual in Iran that put that video on Youtube, not Boeing...

 

As a salesperson the # 1 rule is sell on your positives, not your opponents negatives... Guess when you are running out of positives and seeing the tides turn in your opponents favor you get desperate, forget about that rule and sell on what you say the other company does wrong opposed to what you do right...

 

Just REEKS of desperation from salesperson's perspective.

 

There is the Engineering Department and the Marketing Department. I pay attention to what the Engineering and Design team are up to and ignore the garbage coming out of Marketing. This goes for any company and not just Airbus.

I never listen to engineering or if I do I also factor in a 6-12 month buffer into whatever they are telling me is the project wrap up date The one commonality between Marketing and Engineering is they BOTH tend to over reach LOL