I guess different automobile companies have different marketing strategies...

 

 

 

I like the old round gauges on the Porche dash...

Why are his hands white in the Porsche advert! (at 0:15)

Clown world. 

As a former Jaguar owner, X-type, XF-S, and XKR I have now migrated across to a Range Rover and don’t see myself ever going back now.

when i was young, someone once told me "if you're bored, buy yourself a Harley or a Jag, you'll always be fixing it"

Utter "woke" rubbish. Might be the end of Jaguar.

 

Edited November 25, 20241 yr by TrevorS

2 hours ago, dogmanbird said:

when i was young, someone once told me "if you're bored, buy yourself a Harley or a Jag, you'll always be fixing it"

Well we've had 6 Jaguars in this household over the years, all bought new or as ex-demonstrators, and we have never had to make a single warranty claim or had a breakdown. 

There won't be any more though.  Forgetting this truly bizarre and ridiculous advert, their new product strategy is nothing but a suicide note.  They're going 100% electric when most manufacturers are rowing back from similar plans due the withdrawal of financial incentives to help overcome the very high price of EV's and the slow provision of recharging points. 

They're also seeking to raise their average selling price from around £50,000 to in excess of £100,000.  They'll become another Maserati, making beautiful cars but selling only a handful every year.  There will be a market for the large limo in the UK:  government ministers and the CEO's of big companies will take the opportunity to show both their green credentials and their support for British industry in one purchase.  Who else though?  The electric sports car is going to be interesting. McLaren have said it's currently impossible to make an electric super-car.  In order to go that fast, you need massive batteries....  which means it's too heavy to go fast, let alone go round corners as a super-car should.

There's only one word for it.  Bonkers.

 

Oh boy...

1 hour ago, TrevorS said:

Utter "woke" rubbish. Might be the end of Jaguar.

 

They do seem to have got themselves up that creek without a paddle.

Their (now very limited) model range does not actually contain any of the type of cars they're famous for.

More electric splodge means they're competing with other makers who make better splodge already.

Me thinks we're now watching the decline and soon the end of Jaguar car making...

1 hour ago, ailchim said:

McLaren have said it's currently impossible to make an electric super-car.  In order to go that fast, you need massive batteries....  which means it's too heavy to go fast, let alone go round corners as a super-car should.

 

No, that's totally wrong. There's a multitude of electric sports cars in existence. Phenomenal performance and with the battery down low, so a low centre of gravity, great handling. 

Rimac Nevera for example. 100 mph in 4 seconds. 186 mph in 11 seconds. 0 - 60 in 1.85 seconds. And amazing cornering.

Model S Plaid, similar performance for a fraction of the cost of a super-car.

Neo EP9,  0-60 in 2.7 seconds. 200 mph top speed. 

The Lotus Evija, will have a top speed of 190 mph. 0-60 under 3 seconds. 0-190 in 9.1 seconds. 

 

There's a big list of them. Manufacturers have, or are are developing, electric super-cars for a reason. Lamborghini are working on a concept car that combines batteries and supercapacitors that will have phenomenal efficiency and performance. The Terzo Millennio!

 

2107hp.  Fatsest Ferrari ever is the Ferrari SF90 XX. The Rimac has the power of three of them. 

 

 

 

Edited November 25, 20241 yr by martin-w

52 minutes ago, ailchim said:

to help overcome the very high price of EV's and the slow provision of recharging points. 

 

What do you call a high price?

The MG EV is £26.995. The higher performance, long range MG EV is £29,495 with a range of 329 mile. 0-60 6.5 seconds. 

As for chargers, the UK has over one million chargers with a new one installed every 25 minutes. But of course, most owners charge overnight, at home, while asleep

 

1 hour ago, martin-w said:

What do you call a high price?

Why are you always pushing EVs so hard?  You are so zealous in your support of them that one might think you're an EV salesman. 

You also talk as if you have actual knowledge and experience with EVs, but you don't. 

I'm genuinely curious why EVs are so important to you.

Dave

 

Go woke, go broke.

Dave

3 hours ago, martin-w said:

 

What do you call a high price?

The MG EV is £26.995. The higher performance, long range MG EV is £29,495 with a range of 329 mile. 0-60 6.5 seconds. 

As for chargers, the UK has over one million chargers with a new one installed every 25 minutes. But of course, most owners charge overnight, at home, while asleep

 

 

There are 41m vehicles in the UK, of which about 1m are zero emissions.  The average price of an EV in the UK is £54,300 and the majority have been purchased as company cars because they don't attract the penal income tax benefit on driving an employer-provided car powered conventionally.  There is no such benefit to a private purchaser.

The CEO of the company that owns the motorway service area on the M5 at Exeter said some while ago that in order to provide electric charging required at that site if all vehicles passing through it were electric, the power supply to the city of Exeter would have to be increased by one third.  One third.  That's likely to be replicated across the country.  All those pylons.

More than one third of houses in the UK were built before 1944.  Because private car ownership was rare then, many do not have off-road parking and therefore cannot provide off-road charging.  This is a major obstacle  to EV ownership.  As I'm sure you know, charging at a public charger is much more expensive than doing it at home on a suitable tariff and much less convenient too.

I do understand the need to reduce carbon emissions.  Whether EV's are the right solution compared to producing green hydrogen at wind or solar power sites and transporting it to filling stations is debatable.  I don't know the answer.  What I do know is that there will have to be a vast investment in the electricity distribution network to get a convenient charge to 41m vehicles.  In thinking we can take the electricity to people's homes for home charging, we completely reversing the current system where the car goes to the energy at a filling station to one where the energy is taken to each individual car.  That's the scale of it.

In that context, for Jaguar be abandoning their existing market entirely and to be basing their entire future on the very uncertain prospect of a comprehensive charging network being available is a gamble to say the least and rank stupidity at worst. 

Also, don't be naïve,  The Chinese are flooding markets with state subsidised EV's.  You know what'll happen next.

2 hours ago, dave2013 said:

Why are you always pushing EVs so hard?  You are so zealous in your support of them that one might think you're an EV salesman. 

You also talk as if you have actual knowledge and experience with EVs, but you don't. 

I'm genuinely curious why EVs are so important to you.

Dave

 

I believe it's called 'having an opinion'.

You certainly have yours Dave. Is he not allowed to have his?